Generate Your Own Leads.
Grow Your Agency.
Bobbuilt is the acquisition platform for life insurance agencies that want to stop renting leads and start owning their pipeline.
Built for life insurance agencies ready to own their pipeline
The problem
Your agents weren't hired to chase dead leads.
Most agencies are stuck between bad lead vendors and DIY funnels that bleed cash. Bobbuilt rebuilds the entire acquisition layer underneath your producers.
- Cold leads that ghost after one dial
- Agents burning most of their day prospecting
- Ad spend evaporating with no attribution
- No-show appointments killing morale
- AI-qualified leads with verified intent and income
- Calendar fills automatically — agents just close
- Real CPA, CPL, and LTV reporting per channel
- Higher show rates via human-feel confirmation flow
How it works
A pipeline that builds itself.
Lead Generation
Multi-channel acquisition tuned to life-insurance buyer intent.
Qualification
Voice AI screens income, health, and urgency in under 2 minutes.
Appointment Set
Confirmed slots dropped straight into your agents' calendars.
Agent Closes
Producers walk into warm conversations ready to write policy.
The platform
Infrastructure for agencies that actually want to scale.
Voice AI Qualification
Conversational AI screens every lead on income, age, beneficiaries, and intent before an agent ever picks up.
Automated Follow-Up
Multi-touch nurture across SMS, email, and voice that runs for 90+ days without human input.
CRM Integration
Native syncs with AgencyZoom, Radius, HubSpot, and Salesforce. Bring your stack, keep your stack.
Real-Time Lead Delivery
Warm leads route to the right agent in under 60 seconds based on license, state, and capacity.
Scaling Decision Engine
Auto-throttles spend per channel based on producer capacity and close rate. No more wasted ad dollars.
Performance Dashboards
True economics by source, agent, and campaign. Know your CPA, CPL, and contribution margin in real time.
The results
What you gain when you own the pipeline.
We build acquisition for agencies across IUL, term, mortgage protection, and final expense — with economics you control.
Higher show rates
Confirmation flows built for life insurance buyer behavior.
Lower cost per appointment
Own the funnel end-to-end instead of renting shared leads.
Scalable infrastructure
From solo agents to multi-producer IMOs — same system.
Transparent economics
Real CPA, CPL, and contribution margin by source and agent.
Get in touch
Ready to build your BOB?
Book a 30-minute slot on the calendar — we'll walk through your pipeline live.